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Services built around consultation, sterile practice, and clean execution

softuriona offers custom tattoos, art-led cover-ups and reworks, precision piercing, and temporary tattoo concepts. Each service starts with a clear plan—placement, line weight, session pacing, and aftercare—so the finished work reads well and heals predictably.

Single-use needles and barriers Written aftercare guidance Appointment-led sessions

Core services and what to expect

Every service at softuriona shares the same fundamentals: controlled station setup, clear consent, and a plan that respects skin behaviour. Tattooing decisions—needle grouping, saturation control, and pacing—affect how a piece settles over weeks, not just how it looks at the end of the session. Piercing is similar: placement and jewellery fit matter more than speed, and aftercare needs to be simple enough to follow without guesswork.

Pricing and timing depend on scale, placement, and complexity. We give realistic estimates during consultation and confirm what is included: the design stage, the session duration, and what the follow-up looks like. For cover-ups and reworks, the first step is an assessment of pigment density and existing edges; for temporary concepts, we focus on how the design reads in photos and under different lighting so the result looks intentional rather than like a sticker.

Custom tattoo

Original design based on reference and a short creative brief. We confirm composition, line weight, and scale, then run a stencil test to validate placement before linework begins.

Typical time
2–6 hours
Starting from
£180
Best for
New work

Cover-up / rework

Assessment-led planning based on pigment density, old edges, and contrast. We design structure first, then map sessions so the new piece reads intentional.

Assessment first Contrast planning
Typical time: 3–8 hours • Starting from: £240

Piercing

Placement checks, jewellery fit, and clear aftercare steps explained before we start. You leave with guidance on swelling windows and cleaning cadence.

Typical time: 20–45 minutes • Starting from: £45

Temporary tattoo concept

Designed for events, editorial shoots, and art projects where the composition matters but permanence is not the goal. We focus on readability, placement, and how the design photographs under different light.

Typical time
1–2 hours
Starting from
£95
Best for
Short-term looks

Consultation and planning

A practical consultation that sets scope: placement, size, style direction, and session pacing. Useful for multi-session work and cover-up feasibility.

Typical time: 15–30 minutes • Starting from: £0 (by request)

How service selection works

The right service is often decided by constraints: how visible the placement is, how much detail will survive over time, and whether existing pigment limits contrast. This sequence keeps decisions grounded. It is not a hard sell; it is a method for getting to a plan that the skin can carry.

  1. Define placement and scale

    Placement changes everything: curvature, friction, sun exposure, and how the piece moves. We agree on size and orientation before committing to detail.

  2. Choose the right approach

    New work, cover-up, or rework depends on what already exists. For cover-ups, we assess pigment density and edges; for fresh work, we define line weight and negative space.

  3. Set a realistic session plan

    We confirm expected session length, breaks, and whether the work is better split into sessions. Pacing protects the skin and keeps linework clean.

  4. Aftercare and follow-up

    Aftercare is documented, not improvised. We give written guidance, explain normal healing stages, and suggest a check-in for larger work.

Service notes and practical boundaries

Some constraints are unglamorous but useful. Very small designs packed with micro-detail can blur as they age; we will suggest line weight and negative space that keep the piece readable. For cover-ups, the existing tattoo sets rules: dark saturated pigment limits how light the new work can be, and sometimes the right answer is a rework that improves shape and contrast rather than hiding everything.

For piercing, healing time and aftercare depend on anatomy and lifestyle. We explain cleaning frequency, expected swelling windows, and what friction to avoid. For temporary concepts, the constraint is photography: we design to read well at a distance and under flash, and we avoid layouts that look noisy or uneven on camera.

If you are unsure which service matches the idea, select the closest option in the form and describe the goal. The consultation reply will clarify the next step.

Reply window
1 business day
Typical response to new enquiries.
Process
Consultation-led
Scope and estimates confirmed before scheduling.
Hygiene
Single-use
Needles and barriers for each client session.
Location
Fitzrovia
77 Great Titchfield Street, London.

Request a consultation

Choose a service and share placement, approximate size, and references. We will reply within 1 business day with availability and next steps. We do not sell your data.

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Studio contact

Prefer phone booking? Call during opening hours. Email is best for cover-up assessments and projects with multiple references.

Hours
Mon–Fri 11:00–19:00 • Sat 12:00–18:00 • Sun closed
Typical response time: within 1 business day

Studio statements

  • All services are performed by professional artists using a controlled studio process.
  • We follow sanitary standards and safety procedures as part of every station reset.
  • Clients are responsible for their final decisions on design and placement after consultation.

Not sure which service fits the idea?

Send a short description and reference links in the message field. We will advise whether the project is best treated as a custom tattoo, a cover-up or rework, a piercing appointment, or a temporary concept—and what the realistic timing looks like.

Availability note
Consultation replies within 1 business day
Appointments are held after we confirm scope, timing, and artist fit.
77 Great Titchfield Street, Fitzrovia, London W1W 6TB, United Kingdom